So how does ‘Compound Effect’ help your sexy new body? Read on…. Have you ever heard of the penny story? If someone offered you a choice between a penny that doubles every day for 31 days or $3 million, which one would you choose? Let’s say you take the $3 mil and your friend takes the penny. After 20 full days You’ve got the $3 million and your friend only has $5,243. Not much of a return. Hang on …come day 29 your friend has $2.7 million. Yep, day 31 the penny is now worth $10,737,418.24…compared to your $3 million.